Times have changed. Hasbro caught lightning in a bottle twice. I doubt they'll ever catch it again. GI Joe is a Hasbro creation, not like Star Wars or Marvel superheroes. It is their property to do with as they will. They have the marketing dollars to see if GI Joe is still a viable brand. In the words of Fred Meyer, Hasbro owes you nothing. They are a for-profit corporation. If GI Joe is not profitable beyond a rapidly aging bunch of fans, then so be it. In the current state of national affairs with a bunch of offended pantywaists everywhere, there doesn't seem to be much of a market for real heroes right now. It's a damn shame. Be content with what you have right now and scream loudly in support when GI Joe returns (it will one day), even if you personally don't like it. The BRAND represents the inherent hero in each member of the military and perhaps within each of us. Embrace the hero. Support the hero. Honor the hero.
I'm so damn tired of the entitlement vibe from collectors/fans. Damn, son, they're just freaking toys.