Who doesn't love to army build? Seriously, buying all those extra Cobra soldiers? Just creating a massive Cobra army! Awesome stuff!
Right?
Well, maybe... maybe not.
I'm running on memory here, so my numbers may be a little off. Of just the modern era figures, here are my estimated numbers of the figures that I can think of at the moment.
Cobra Viper - 15
Cobra Trooper - 18 (original POC/30th)
Cobra Trooper - 12 (Blackshirts - DG)
Cobra Trooper - 8 (Blueshirts - DG)
Cobra BATs - 28 (original, Resolute, & Jungle)
Cobra Trooper - 12 (Resolute)
Desert-Viper - 8 (Rise of Cobra)
Elite-Viper - 9 (Rise of Cobra)
Dr Rex Lewis - 8 (customs)
Helix - 6 (customs)
PIT Commando - 4
Shipwreck - 6 (green DG)
Shipwreck - 4 (blue DG)
Snake Eyes - 6 (PoC - customs)
GI Joe Trooper - 8 (Retaliation)
Steel Brigade - 8
Red Ninja - 4 (Retaliation)
Dark Ninja - 3 (Retaliation)
"Ultimate" Duke - 3 (Retaliation)
Cobra Combat Ninja - 3 (Retaliation)
Storm Shadow - 5 (black & white - DG)
Storm Shadow - 3 (orange & white - DG)
I know that there are more multiples of figures, but I just can't think of any more at the moment. Of course, all of the individual characters and their multiple versions have to get added into the count.
It can be easily assumed that I have a pretty big collection of figures and it may be actually a pretty small collection when compared to other collectors.
So what's the point of this post?
I wonder, if we, the collectors who have disposable income to buy these toys, have ruined GI Joe in the market place. Well, maybe not ruined, but severely damaged the line at retail.
Just look at my list. Did any kid have a chance at buying these figures? Well, if I didn't buy them, some other collector (or scalper) may have swooped in and snatched them up. Maybe that's the problem. Adults who played with the figures as children and fueled by nostalgia and money probably bought a large percentage of the product.
Have you ever seen any of these figures at a garage sale? Maybe kids didn't have any to get tired of and sell off at the family garage sale.
I just wonder if adult collectors have damaged GI Joe's presence at retail by not allowing kids to buy the bulk of the figures. Maybe I'm just crazy, maybe I'm just getting older, maybe I'm just seeing the burden of this growing ridiculous collection.
"Support the brand!" - the cry rings out across the collector/fan-boy landscape. Where are the kids who should be loving GI Joe?
My hope is that Hasbro does a nice decent tribute to GI Joe next year for his 50th birthday and then just radically revamps the concept with the original target audience in mind - the kids!
Hopefully, collectors will see it and both support it and reject it. By that I mean, with an attitude of "Yeah, it's pretty cool, but not my thing. I'll leave it for the kids."
If Hasbro has to rely on the collectors market to keep GI Joe alive, GI Joe will die as the collectors die off. Harsh, but true.